
The process of participative strategy alignment in complex organizations allows to capture individual perspectives of all relevant stakeholders, to integrate them in a common understanding of the current strategic situation and to derive a shared vision for the future. The result is a collectively agreed action plan, which is understood and legitimized by all stakeholders.


The process of participative strategy alignment in complex organizations allows to capture individual perspectives of all relevant stakeholders, to integrate them in a common understanding of the current strategic situation and to derive a shared vision for the future. The result is a collectively agreed action plan, which is understood and legitimized by all stakeholders.


The strategy & innovation cycle is a process to develop new initiatives and business models based on the internal knowledge and competencies within the organization. Therefore, Bluetools captures the individual perspectives of all stakeholders and integrates them in a common understanding of the situation and core competencies. Based on this process, potential areas of innovation are developed by comparison with an external trend analysis and tested through pilot projects and prototypes in a structured innovation process. The result are new areas of business, which are rooted within the organization from the beginning and therefore carry a large potential to be effective.