We are a multicultural team from many backgrounds that shares a common mission: to help organizations align their strategy.

Urs Jäger

CO-FOUNDER, ACADEMIC DIRECTOR

Urs is the author of the Bluetools method. He is associate professor at INCAE Business School and the University of St.Gallen with a focus on strategic change, collective impact and entrepreneurship.

Daniel Lüscher

CO-FOUNDER, FINANCIAL DIRECTOR

Dani has 30 years of experience in the banking industry as director of a bank as well as member of various board of directors. At this moment he runs charitable and process-driven business projects.

Florian Wieser

CO-FOUNDER, CEO

Florian counts with an MBA with a focus on Finance and Sustainability. Further he holds practical experience in open innovation. Currently he is graduating from a Master in Strategy & International Management.

José Pablo Valverde Coto

CO-FOUNDER, CO-DIRECTOR LATAM

José Pablo graduated with a Master in Strategy & International Management in Switzerland as well as an MBA at INCAE in Costa Rica. He worked in strategy consulting for various years.

Vanessa Hirneis

CO-DIRECTOR LATAM

Vanessa holds a Bachelor in Psychology with a focus on industrial psychology, neuroscience and clinical psychology. Further, she has practical experience in strategy consulting.